free guide for parents of toddlers

potty training, minus the power struggles.

Our free guide to stress-free potty training covers the signs your child is ready, what you actually need (and what to skip), and how to keep it calm. Straight to your inbox, free.

get my free guide

get the free potty training guide

what else you'll get

15% off your first order

Early access to sales and discounts

First look at new collections

Real-life guides and blog posts

Insider tips on fabrics, fit and sensitive skin

A heads-up when it's time to size up

from fig families

★★★★★

"She's in the final stages of potty training, so the timing could not be more perfect!"

- Wes

★★★★★

"They fit great and my son loves them! Even softer after the first wash!"

- Robyn

★★★★★

"Fun patterns, great colors and sensory friendly. Highly recommend!"

- Amy

ready when they are: the fig potty training kit

Organic cotton undies, a travel bag for spares, and a rewards chart with stickers.

shop the girls kit shop the boys kit

why fig

At Fig, we're on a mission to get back to basics in a way that's better for all, and way more fun.

women-led and founded

GOTS certified organic cotton

sustainably designed

1% for the Planet

hi! i'm steffi, the founder of fig.

I started Fig after learning how much less the U.S. regulates the chemicals in kids' clothes than Europe does. These guides share what we've learned, so good choices get a lot easier. I'll only email when it's worth it. Promise.