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kids’ basics that are simply better.
Fig is on a mission to bring kidswear back to basics. We make clothes that are uncomplicated - dare we even say enjoyable – to shop for and fun for kids to wear, using materials that are simply better for growing bodies and the planet.
Ethically produced in Portugal using GOTS-certified cotton, every piece in our collection is based on strict European textile standards and made to last for years. We pride ourselves on thinking about every detail so you don’t have to.
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100% GOTS-certified
The clothes that touch our skin should be as comfortable and safe as possible. All of our products are made from premium GOTS-certified organic cotton that is free of hazardous chemicals
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fighting for a toxic-free future
We’ve done all the hard work for you by dedicating ourselves to collections that are made in an environmentally and people friendly manner.
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easy to love, easy to buy
We believe in clothes for kids that are colorful and bright, with prints that spark a smile and can be worn by anyone anywhere.
every pair of Fig basics supports the fight for a toxic-free future.
Learn more about our sustainability vision.
fig styles:
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girls bikini
Slim sides and low waistband. Our bikini provides full back coverage for a wedgie-free fit.
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girls hipster
Full coverage, longer sides and a slightly higher waistband than the bikini.
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boys boxer brief
Standard mid-waist rise and longer leg length for those who prefer a short style.
