Some businesses start with a business plan. Others start with a moment you can't ignore.
For Steffi Schmidt, founder of Fig for Kids, it was the day she picked up her daughter's undies and started asking questions nobody around her could answer. For Noa Arias, founder of Bloomers Intimates, it was a different moment — but the same restless feeling that something was missing and she was the one who needed to build it.
In this conversation, two founders get honest about what it actually takes to build something from nothing — the early mistakes, the pivotal turns, the challenges they're still living through, and what keeps them going on the days it would be easier to quit.
